Mike Berkens blogged about the first day numbers for the 7 new gTLDs which entered the General Availability phase yesterday and some interesting conclusions can be drawn.
With a $100-ish price tag, Dot Credit had a more than decent performance for the registry. 801 registrations may not seem like a lot but if you multiply that number by $100, I’m sure you’ll agree that $80k in revenue represents a very solid performance.
With an even higher price tag, Dot CreditCard had 281 registrations but still, $35k in revenue after the first day of GA is not too shabby.
Here are the other results:
Dot Gratis: 1,010
Dot Credit: 801
Dot Audio: 701
Dot Juegos: 482
Dot Hiphop: 424
Dot Claims: 397
Dot CreditCard: 281
Alright, so one interesting observation is the fact that two new gTLDs with high registration costs did very well for the registry. Another (just as interesting) observation however is the fact that the new gTLDs with a considerably lower price tag didn’t do well at all.
For example Dot HipHop and Dot Juegos. Yes, they had more registrations that Dot CreditCard but since the price was significantly lower, the financial results aren’t all that amazing.
For example, I’m now seeing a $12.99 price tag for Dot Juegos. Multiply that by 482 (the number of registrations) and you’ll realize that $6,261 in revenue after a day of GA is not exactly worth celebrating.
The same way, I’m seeing a $19.99 price tag for Dot HipHop. Multiply that by 424 and again, $8,476 is a very poor result.
Now of course, there are other factors at play (how appealing the new gTLD is, how wide the pool of investment grade domains is and so on) but still, today’s observations are worth keeping in mind: the registry did well with the most “expensive” new gTLDs, whereas the cheaper ones hardly gave anyone reasons to celebrate.