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GoDaddy’s Commercials – My 2 Cents

Posted on 03 February 2013 by Andrei

I like one of them, the other one… not so much, too tacky.

You can say a lot of things about the dot co guys but not that they aren’t good marketers, dot co has been a marketing success story and new gTLD registries had better take notes. The dot co commercial (click HERE to take a look) is kind of cute, I like it.

It’s a decent advertisement for domains in general and it’s commercials like this one which, one step at a time, make people understand that supply & demand drives up the price of good domains.

As far as the other commercial is concerned (click HERE to take a look), I didn’t like it.

And I have to admit, it’s the first time I’ve ever heard of Bar Refaeli.

Maybe she’s popular in the US, no idea.

I read the wikipedia page about her and she definitely gets extra points for the charity work she’s doing at Project Sunshine.

The commercial however was too tacky, didn’t like it.

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5 Comments For This Post

  1. Bob Says:

    Again guys, it’s about getting people to go to the website – in this case to see the racier version. You do not have to like advertising to make it effective – and that is all of it’s about.

    Plus GoDaddy got tens of millions pf dollars of free advertising of all sorts of morning news show, etc.

  2. Andrei Says:

    @Bob: I understand that but still, it’s a shame that the largest player in our industry (and GoDaddy is a remarkable company for sure, excellent prices + great support) chooses tacky commercials year after year.

    It’s basically the easy way out, the easy way to get people to remember you. There are better and more creative ways to make a commercial memorable but at the end of the day, it’s not my company and the GoDaddy guys can do whatever they want.

  3. Uzoma Says:

    To be honest, I kinda liked the dawn thing. I don’t know what’s wrong with me.

  4. RAYY Says:

    I will do it differently if I was a creative director…..

  5. Bob Says:

    Advertising is all about the buzz. Good or bad. The commercial generated lots of buzz. For that reason, it’s a success.

 
 
         
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