Yesterday, I posted about the fact that in the absence of end user new gTLD adoption and of course sales, domainers will not keep renewing inventory.
An interesting comment to that post is worth reflecting on however:
I think domainers tend to renew for several years before dropping. It is emotionally easier to pay a renewal than let a domain drop. Could be quite a few years before new tlds see a big domainer tail off in renewals.
This is a pretty important topic and I’m the first to admit I’ve kept renewing my share of domains despite the fact that I had more than enough reasons to drop them.
For example: no end user interest whatsoever (not even a lowball inquiry), zero reseller market demand and so on.
Yet despite the fact that the writing was on the wall, I kept renewing. I’m sure most of you can relate to the situation I just described and an important question arises: for how many years are you willing to keep renewing?
I think a decent starting point would be having a strategy right from day one. Something along the lines of “I will drop these domains if there are no end user inquiries after x years and if there’s no reseller market demand either” or quite frankly, anything that even mildly resembles a strategy.
That way, you at least have the strategy in question as a point of reference.
I’m not saying it’s the ideal approach but it sure sounds better than simply making emotional “well, I guess I could keep this one for another year”-ish decisions whenever renewal time comes