Categorized | Domaining Tips

Following Up – Pros and Cons

Posted on 10 July 2014 by Andrei

Sometimes, negotiations don’t go as planned and the end user you’ve been communicating with doesn’t get back to you. Should you follow up or wait for the other party’s reply?

On the one hand, it may very well be possible that the end user in question didn’t read your previous email. Maybe it ended up in his spam folder or maybe he didn’t notice that email. Ironically, the end user might be asking himself the same thing:

“Why isn’t that domainer getting back to me? Should I send him another email or wait?”

On the other hand though, the other party might have received your previous email and there’s always the risk that your follow-up message is interpreted as a sign of weakness. Yes, a follow-up email might end up damaging your position and this is something you should keep in mind as well.

I for one think that under certain circumstances, following up makes sense.

For example:

1) If you think that the other party didn’t receive your previous email

2) If you’re worried that the end user will choose another domain and would be willing to lower your price expectations

3) If you have another buyer lined up (let’s call him End User B) and want to give End User A one final chance to top End User B’s offer

However, there are situation when following up might not be the best course of action.

For example:

1) If it hasn’t been *that* long since you wrote the previous email

2) If you’re not willing to budge price-wise

3) If you’re in no particular hurry to sell

Also, another thing worth keeping in mind is this: when the end user is a corporation/large organization rather than a random person or a small business, it might take considerably longer to receive a response. Maybe the person you’re communicating with needs the approval of a higher up or even several approvals before replying, so be sure to keep that in mind.

I don’t think there are “one size fits all” answers when it comes to the issue of following up. It all depends on your specific situation, on how you interpret the way your negotiation has unfolded, on your willingness/unwillingness to sell/budge as well as on several other variables.

The most important thing is, in my opinion, making sure that you understand the implications of a follow-up message because yes, even something as seemingly insignificant as a follow-up message can influence the outcome of a negotiation in a meaningful manner.

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