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Should You Buy Domains You Don’t Understand?

Posted on 06 April 2014 by Andrei

Let me just give you one quick example: I don’t “understand” NNNN dot coms. To be honest, I don’t consider them all that memorable and for the most part, am reasonably confident that a lot of people (with notable exceptions such as individuals from China) would find your domain confusing should you choose to use a NNNN dot com as your brand.

So sure, a NNNN dot com would be a great choice for a website which caters to the needs of visitors from China but as a global brand, there are much much better choices out there in my opinion.

Alright, so I made it abundantly clear that I don’t understand NNNN dot coms.

Does this mean I’d never buy one?

Of course not!

Should a seller offer me a NNNN.com at below its market value, I’d jump right on it because we’re talking about a liquid domain category, so it would be an easy flip for me. I probably wouldn’t hold it all that much because I prefer to hold on to domains I understand but as a short-term flip, count me in.

What I’m trying to say is that in some cases, it doesn’t matter if you don’t understand a certain domain category.

I don’t understand NNNN dot coms, yet these domains definitely outperformed a lot of other domain types.

The market has spoken.

If it’s one thing I’ve learned as a domainer, it’s that you can and will be proven wrong a lot in this industry.

For example, you might find out that one of the domains from your portfolio that you considered “so-so” at best got several serious end user inquiries, whereas one of your “gems” got zero.

Or that one of the domains you were prepared to pay $x for and not a penny more at auction sold for considerably more.

Or that someone was very successful with a business model you thought had no potential whatsoever.

All in all, I think this is one of the most important observations I can make after my experience as a domainer: in this business, you can and frequently will be proven wrong. Don’t fight these situations, embrace them and try to at least learn a lesson or two.

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1 Comments For This Post

  1. rathead Says:

    i’m hip man… i’m hip. feel the same way. (except for 4 letter pronounceables which i love.)

 
 
         
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