Lots of people are rambling (especially on domaining forums) about how in order to survive, domainers need to become developers. In other words, learn how to build sites, how to generate traffic and how to monetize that traffic. Oh really? Well, I strongly disagree and here’s why:
Domainers Are Investors, NOT Developers
Saying that domainers need to become developers in order to survive is kind of like saying that folks who buy land have to build a supermarket on each lot.
Investing in domains is just like buying land:
1) When buying land, you’ll have to pay taxes which vary from country to country and with domains, you have to pay the renewal fee which varies from registrar to registrar.
2) If you own land, you can generate additional income by letting people use it in exchange for a certain fee and if you own domains, you can generate additional income by selling their type-in traffic or by leasing the domain even if it doesn’t have any type-in traffic.
In both cases, you need to pay certain fees in order to maintain ownership of your assets and in both cases, there are ways to generate income while waiting for a sale.
Will Quality Domains Always Have Value?
Well, maybe not always but in my opinion, that’s the way things will stand for you, your children as well as your grandchildren. Maybe some crazy technological advancements will eventually make them obsolete but I personally doubt it.
I’ll even go so far as to stay that as long as we’ll have the Internet, domains will have value. You need an address on the Internet just like you need an address if you’re running an offline business.
Was AOL a domain killer? Nope but lots of folks thought it will be.
Will Facebook be a domain killer? Nope but lots of people think it will be.
… and the list could go on and on.
The bottom line is that as far as the foreseeable future is concerned, things are looking great for domains as assets. And that being stated, why on Earth should domainers have to stop… domaining?
Domaining Is a Niche. Period.
Domainers buy, sell and monetize the EXISTING traffic of a domain. That’s it, this is what we do and why should that change?
Some people are good at generating search engine traffic. That’s great but just like domaining, SEO is another niche. Some people are good at generating social media exposure. That’s also great but just like domaining, SMO is another niche.
Sure, domainers can work together with search engine experts or social media experts but saying that domain investors need to start BECOMING developers is just plain wrong.
Parking used to be a decent scalable solution. Something else will follow in its footsteps. It’s not a matter of “if”, it’s a matter of “when”. Do we have an excellent scalable alternative to parking right now? In my opinion, no. But I strongly believe in human ingenuity and there’s no doubt in my mind about this: we will eventually be able to take advantage of the scalable solution we’re so desperately looking for and the people behind the solution in question will end up being filthy rich.
Trying to turn domainers into developers is not the way to go IMO. Some people are good at investing in domains, some people are good at development. Living in denial is not an option, losing our identity is not an option. That’s the way I see things, what do you guys think?