After writing THIS blog post and THIS blog post, I ended up realizing that one of the most important questions we need to analyze is the one I’m asking through the title of this post, an issue raised by Mark Jeftovic which deserves our attention IMO.
This blog post was inspired by the following statement Mark Jeftovic made in his first comment:
“But the name WILL NOT make the difference between success and failure.”
Mark wrote two comments up until this point and I encourage you to read both of them. Click HERE to read Mark’s first comment and HERE to read the second one (the second one got caught by the blog’s spam filter initially, good thing Mark sent me an email about it so that I could approve it manually… after going through over 2,600 spam comments haha).
Here’s my response to the “But the name WILL NOT make the difference between success and failure.” statement I referred to previously, I’m publishing it again:
That’s not true in my opinion, domains represent one of the cheapest investments which actually can make the difference between success and failure.
Sure, anyone would obviously love to have a product that’s 2x better than all of the competing ones and anyone would obviously love to be able to sell a product 2x cheaper than everyone else but in most cases, that’s just not possible in 2011 and beyond.
Why? Because the Web has matured a lot and the competition is fierce. Thus, the free market does its thing and brings prices close to zero profitability which is great for consumers. What I’m saying is that in most cases (and I’m talking about the average online business owner, a person who isn’t a genius capable of innovating to a degree that makes everything else pale in comparison), there just isn’t enough room for significant/dramatic improvement and that’s why anything that can help you stand out counts.
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