Comments on: Domain Names and Word of Mouth/Offline Advertising

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By: Pilar

Pilar — Fri, 18 Dec 2009 09:13:39 +0000

In my opinion a domain name ideally should be short and say what it does as that might help eventually in the search results.
Great blog!

By: Vanity Toll Free

Vanity Toll Free — Sat, 28 Nov 2009 01:42:04 +0000

It is nice to finally locate a web site where the blogger knows really well about his subject.

By: Bruce Marler

Bruce Marler — Mon, 23 Nov 2009 02:07:24 +0000

My post is up, thanks for the inspiration Nick and Nmwando.

By: Andrei

Andrei — Sun, 22 Nov 2009 14:25:29 +0000

@Bruce: np man, looking forward to reading the post

By: Bruce Marler

Bruce Marler — Sun, 22 Nov 2009 07:32:17 +0000

@nmwando – between the Nick comment and yours you inspired a post on my blog. If you really feel like business owners are stupid for not spending big dollars on domains you may want to watch for it.

Sorry DomainingTips.com for pointing to a post I am doing, I linked to you (when I post it you will see it).

By: Bruce Marler

Bruce Marler — Sun, 22 Nov 2009 03:21:20 +0000

Good post, I did one recently about the value of word of mouth and you are spot on, making sure they can remember you is important. After speaking to a small business owner the other day he mentioned that he does not even try to remember phone numbers anymore. He just goes to he website. He said this as he agreed to a contract to buy a domain and web development from us.

That said, @Nick, although I do get your point, it is very easy to say why you do not understand why businesses do not just pony up to buy the expensive domain, but it comes down to capital. I am with these people every single day. They have other expenses that they have to deal with as well. Cash flow is king, most small businesses (which are the majority of potential domain buyers as far as end users go) do not have 10K or even 5K sitting around to buy a domain name.

And keep in mind, there are only a few of us out there explaining the value, I teach seminars to these people every week, I cannot educate them all, there need to be more people out there helping them understand why the domain name is important. Just like we do not understand their business , they do not understand how important the domain name is….

Anyway, the advice I give to domainer friends these days is do not get so inward focused you forget that the customer on the other end a) has to actually have the money to buy and b) has to understand why.

Our industry has not done a good job educating…..

By: nmwando

nmwando — Sun, 22 Nov 2009 03:16:43 +0000

Don’t get me started, I could talk about internet ignorance and today’s businesses all day. I know firsthand how some companies spend or better said waste their advertising budget, you’d rofl after hearing how their marketing campaigns have nothing to do with even the most basic common sense. The same companies which have no clue what a domain could be worth to them.

By: Mojito

Mojito — Sun, 22 Nov 2009 03:05:28 +0000

Great post and great advice.