Comments on: Domain Name Auctions – WTF Do People Expect?

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By: Brad Pit

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By: Teknoloji haberleri

Teknoloji haberleri — Wed, 09 Dec 2009 21:04:03 +0000

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By: Andrei

Andrei — Sun, 29 Nov 2009 01:06:33 +0000

Fixed

By: Adam

Adam — Fri, 27 Nov 2009 04:00:55 +0000

woops sorry andrei .. .copied your post by accident in that comment. could you fix ?

By: Adam

Adam — Fri, 27 Nov 2009 03:59:25 +0000

Andrei, I’ve got no problems with how LN conducted their auction but to answer your questions. Yes 10% is justifiable given they put marketing efforts in to the event. I wasn’t saying otherwise. My issues were about the idea that 10% was a fair amount to pay for the platform. I thought I made that clear.

For your other points :
1) I’ve known very few domainers who’ve needed to liquidate the 5-6 fig names they hold. It’s just not usually a problem for a domainer to need to do that. The ones I’ve seen do it (Cleaning.com, Trumpet.com, etc) have been successful so it’s something that domainers with this level of name should look to as an example of how domains can be liquidated through an auction.

2. I can’t answer that question but I’m going to say I know several put a great deal of effort in to promoting the high dollar domains from what they’ve told me. Again this is their job so if they aren’t doing it than they’re negligent imho. If I auction a domain I do my own level of marketing yes, but again one of the most important jobs of an auctioneer is to get the crowds to the venue. It’s what they’re paid to do. If they’re doing a 1/2-assed job then you’ll see the results and the market will gravitate toward the company doing it right.

3. Yes. I agree it’s mostly the lower tier names that get grumpy about their name not being featured or promoted but I already agreed that they shouldn’t have an expectation that their $100 domain is going to get the same effort as the $1m domain. The reason why a person would sell a domain for 6fig+ at auction is because they know it will sell (it’s priced right) and they trust the company the are working with is going to drive in more bidders so that the price is maximized.

4. I think the auction house would welcome a joint effort on promotions. In fact it should be encouraged and all promotions should be transparent. Again I can’t speak for others. I have helped in promotional efforts for several auctions and I believe the efforts were all made public.

I think we’ll see a flood of people doing these sort of DIY/white-label auctions in the near future and the ones that will be successful will be the ones who can do the best marketing.

By: mitch

mitch — Fri, 27 Nov 2009 03:11:54 +0000

>>> didn’t charge commission, spend money marketing, and paid your expenses?

True, true, and true.

I say they are here to stay. They obviously are taking the long term approach.

By not charging a commission they got a lot of good marketing and good will out of it.

By: Palease

Palease — Thu, 26 Nov 2009 22:25:10 +0000

So Mitch, they didn’t charge commission, spend money marketing, and paid your expenses? I say keep using them. They are obviously not here to stay so take advantage of it as long as it lasts !