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Categorized | Random Rants

Dear Sedo

Posted on 19 November 2012 by Andrei

Dear Sedo,

Once a month, you’re running the GreatDomains event and as I’m sure you’ll agree, most of the buyers (the overwhelming majority) are domainers. If that’s the case, why aren’t you advertising on domaining websites?

Each month, I post about the GreatDomains auctions on DomainingTips.com and in a lot of cases, I assure you that bidders end up finding out about it after reading my blog because… well, because you’re not buying ads anywhere.

I’m not saying you *have* to buy ads on domaining sites but… actually, I am saying that.

Buy ads on domaining sites and don’t count on the fact that “idiots” like yours truly will keep throwing you a bone by blogging about the event free of charge forever.

For a multi million dollar company, the cost really is a drop in the bucket.

That’s it, thanks for listening ;)

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8 Comments For This Post

  1. RaTHeaD Says:

    since they hardly sell any domains there… and from the best i can tell they don’t even try or care… advertising would be a complete waste of money. i remember when great domains really was great domains. many of the best domainers in the industry started out in their chatroom in 1999. somebody should start a website where they only auction 5 or 10 really good domains a week. or even 7 or 8 … they’d make a fortune.

  2. Ron Says:

    Sedo sends all its clients which are mainly domainers a newsletter, and update, so why waste dollars advertising, more of those names are intended for end users, most domainers stopped buying big time domains, as they have portfolios full of them.

  3. Andrei Says:

    @RaTHeaD: if you’re referring to the regular Sedo.com auctions then yeah, they’re pretty much dead. But they do move quite a bit of inventory through GreatDomains each month, not as much as in the past but that’s kinda my point.

    It’s like they just don’t care and in my opinion, if they start spending even a bit of money on advertising again, the project would be on an upward spiral again soon.

    But if they don’t want to invest a bit of time/money then I guess it just means they’re pretty much inviting competitors to take over.

  4. Andrei Says:

    @Ron: you can’t run a thriving business by only sending emails to your list, at one point or another you have to up your game.

    And regarding end users sure, most of the sales on their platform are end user sales but when it comes to GreatDomains, almost all of the buyers are domainers.

  5. Gnanes Says:

    .Co advertised for the recent auction that finished today and it didn’t turn out very well. Majority of the domains didn’t even meet reserve.

    Sedo’s e-mails ends up in the Spam folder. Some of the names they accept for auction doesn’t even make sense.

  6. Andrei Says:

    @Gnanes: it always depends on what you’re selling. Sure, if I try to sell dsajhkk.info and buy ads everywhere, the results won’t be good because nobody wants to buy a domain like dsajhkk.info.

    But if you have something that others want to buy (and I’m sure you’ll agree that there’s something for everyone at most GreatDomains auctions even if lots of domains don’t really belong in an auction called *Great* Domains), you have to let others know that a sale is taking place or will take place.

  7. Ron Says:

    Sedo .co auction should have been no reserve, I would have bid on at least 3 names in it.

  8. LATENIGHTDOMAINER Says:

    well, reserve was established for the useless .co domains because otherwise they will be sold by reg fee. I donĀ“t know why people insist on dot co domains when all the traffic goes for the dot com… ask the owners of the pairing dot com domain how they just boosted their performance… dot co is as good as dot cm, a typo…

    Sites that moved their content… not happy at all but did it beacuse they received “financial” help to do so… ;)

 
 
         
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