I’ve been thinking about a few very simple changes that might be worth implementing so as to boost end user sales and decided to run them by you guys.
This is more of a brainstorming attempt, here it goes:
1) Change contact details from “FirstName LastName” to something like “Domain For Sale” (”Domain” instead of the first name and “For Sale” instead of the last name)
2) Change nameservers from NS1.CURRENTDOMAIN.COM and NS2.CURRENTDOMAIN.COM to something like DOMAINFORSALE.CURRENTDOMAIN.COM and FORSALE.CURRENTDOMAIN.COM or even a new domain for just this purpose, for example NS1.THIS-DOMAIN-IS-FOR-SALE.COM and NS2.THIS-DOMAIN-IS-FOR-SALE.COM
3) Change the email address from email@example.com to something like firstname.lastname@example.org and forwarding all emails to email@example.com
The goal is simple: making sure that everyone who performs a whois search knows that the domain in question is for sale. On the other hand though, there’s always the risk that some end users might consider this approach a sign that you are eager to sell, something that could have negative consequences when it comes to the negotiation process.
If you tried a similar experiment and would like to share your thoughts, post a comment. Also, let me know if you have an opinion about why this would or wouldn’t be a good idea or if you think of additional quick changes such as the three I mentioned today, please share them.